A collector's field guide

What's a digital pin?

The Disney pin trading you know from the parks, reborn as officially licensed digital collectibles on the Flow blockchain: chased in drops, traded pin-for-pin with fans worldwide, shown off in Pinbooks. Here is the whole world in one page, with the real numbers behind it.

Collectors on-chain
130,202
Pin editions
2,610
Marketplace sales
166,154
Lifetime volume
$4,311,883
Pin-for-pin trades
38,753
Capsules opened
88,342
Pins burned by Disney
23,476
Editions with burns
306

Live figures, read from the public Flow blockchain since the first pin was minted on November 14, 2023.

The idea

From the parks to your pocket

For decades, pin trading has been one of the great rituals of a Disney park day: lanyards, cast members, the thrill of spotting the one you need. Disney Pinnacle, built by Dapper Labs and launched in November 2023, is that culture without the geography. Every pin is an officially licensed collectible featuring icons from Disney, Pixar, Star Wars and 20th Century Studios, living in a free app on iOS and Android.

Under the hood each pin is a token on the Flow blockchain, which is what makes it genuinely yours: the edition, the serial number, every owner it ever had and every sale are public and permanent. That is also why an independent site like this one can exist: we read the same ledger Disney writes to, nothing more.

Vocabulary

Anatomy of a pin

A pin is defined by three things. Its edition (the design of a character or moment plus a finish), its edition type (how many can ever exist), and its serial number (#1, #2 … up to the mint size, stamped at mint and never reused).

Edition typeWhat it meansEditions
Open EditionThe everyday pin. Minted during a drop window, from a few dozen to a few thousand copies.1,868
Limited EditionCapped small, typically 199 to 333 copies, with the purple ring on this site. Unsold stock gets burned.285
Event EditionsOpen or Limited pins tied to a moment: D23, holidays, film releases. The chrome-ringed Limited Event Editions are among the scarcest.335
Starter EditionThe pins that welcome new collectors into the app.60
Legendary EditionOne to 25 copies, in four tiers (Apex, Quartis, Xenith, Quinova). Museum pieces.48
Genesis EditionOne of one. The record sale on Pinnacle is a Genesis: Qui-Gon Jinn vs. Darth Maul #1, $30,150.14

Variants are the finishes: Standard, Golden, Silver Sparkle, Digital Display, Brushed Silver, Luxe Marble, Colored and Embellished Enamel, Color Splash, Radiant Chrome. Some finishes are minted far less than others in the same set; those scarce finishes are what collectors call chasers (marked with a gold ★ here), and there are 15 variants across the catalog.

Low serials carry a premium. On this site's data, Limited Edition pins numbered #1 to #10 have sold for roughly four times the average of the rest of their edition. Serial #1 of anything is its own category.

The game

Sets, Pinbooks and the chase

Pins belong to sets: “Frozen Vol.2”, “Star Wars Vehicles Vol.2”, “Cats & Dogs Vol.1”. Complete a set, in the finish of your choice, and Pinnacle rewards you with a Set Card and, for some, a unique pin or a themed Pinbook background. The Pinbook is your showcase: the shelf you arrange, screenshot and share.

Every set has a bottleneck: the pin with the fewest copies alive, the one everyone completing the set is hunting. We track them live on the Set bottlenecks view and as a filter on the Marketplace.

The catalog today: 170 sets from Walt Disney Animation Studios, Pixar, Lucasfilm, Disney and 20th Century Studios, across series from 2023 to 2026.

Getting pins

How pins reach you

Drops and capsules. New sets arrive as timed drops in the app. Many come as capsules: sealed packs that reveal their pins when opened (88,342 opened on-chain so far). Open Editions start around a few dollars; the fun is in the reveal.

Disney+ Perks. Since May 2025 every Disney+ subscriber can claim one free Open Edition pin a month through a Mystery Capsule, plus early access and discounts. It is the on-ramp for most new collectors, and you can see it in the data: acquisition spikes every time Disney switches its own channels on.

Events. D23, park celebrations and film releases bring exclusive Event Editions: Princess Tiana, Woody, Grogu and Sorcerer's Apprentice Mickey were D23 2026 headliners.

The marketplace. Collectors sell to collectors inside the app, priced in dollars. 166,154 sales so far. On this site the Marketplace shows every listing the moment it appears, flags floors and deals, and ranks the best bargains against what pins actually sell for.

Pin-for-pin trading. The heart of the hobby. Propose a swap, the other collector accepts, the blockchain settles it: 38,753 trades executed. Trade partners can rate each other on their profiles here, with the trade itself as proof.

Why supply matters

Scarcity you can verify

A physical pin's edition size is a promise on a card. A digital pin's is a fact anyone can check. Even better: when a Limited Edition drop closes, Disney burns the unsold stock, permanently destroying those pins on-chain. A 333-copy edition can end up with 96 alive. We have recorded 23,476 burned pins across 306 editions, and the Rarity and Burns pages rank every edition by what is actually left.

Prices, honestly

What is a pin worth?

Most pins are cheap, and that is the point: the median marketplace sale is a few dollars, and the joy is in the collecting. At the top, scarcity does what scarcity does: Legendary and Genesis pieces trade in the thousands, and the record stands at $30,150.

Because every sale is public, value can be measured instead of guessed. Our PV (Pinsider Value) is the median of what buyers actually paid recently, capped by any asking price the market has left untouched. It powers the deal badges and the “Best deals” ranking, and every definition is spelled out on How we price pins.

Collect for the fun of it. Prices move, hype cools, and a pin is worth what the next collector will pay: this site exists to make that number visible, not to promise it.

The bigger picture

Why it matters beyond the hobby

In March 2026 Disney's new CEO Josh D'Amaro called Disney+ the company's “digital centerpiece”: one portal connecting stories, parks, games and experiences. Pinnacle is the collectible layer of that vision. A family finishes an episode, claims a Grogu pin, trades it with a fan on another continent, and chases the set: passive viewing becomes participation. With Disney+ at over 117 million subscribers and a free pin in every one of their pockets each month, the funnel into this community is unlike anything in collectibles.

It is early, and honest observers note the hurdles: collectibles markets swing, not every fan wants a blockchain app, and physical pin trading is a beloved institution to complement rather than replace. The bet is simple: fun first, transparency always. That is the bet this site is built around too.

Your first day

Start here

  1. Get the app. Disney Pinnacle is free on iOS and Android; a Disney account is all you need, no crypto wallet setup.
  2. Claim your Disney+ perk. If you subscribe, your first pin is free every month. That is your first set started.
  3. Learn the catalog. Browse Editions, star the ones you want on your Watchlist, and check Rarity before you chase.
  4. Watch the market breathe. The Live feed shows every mint, sale and trade within seconds; the Best deals view finds the bargains.
  5. Trade, and get rated. Complete a swap in the app, then leave your trade partner a review on their profile. Reputation travels.
  6. Meet the community. The Holders board, the daily Collector of the Day, and Collector Insights show who is here and how fast it is growing.

Watch Pinnacle is an independent tracker built by collectors and is not affiliated with Disney, Pixar, Lucasfilm or Dapper Labs. Figures come from the public Flow blockchain; Disney+ Perks and program details are as published by Disney and Dapper Labs and may change.